Mastering the Business and Governance of Global Sport

The Department of Sports Management at Harvard College UK operates at the dynamic crossroads of passion and profession. We educate the future executives, marketers, financiers, and event managers who will lead the multi-billion-pound global sports industry. Our programmes provide a sophisticated understanding of the unique business ecosystems of sport, from premier league football clubs and international federations to community sports enterprises and athletic apparel giants.

The curriculum offers a core business foundation in finance, economics, marketing, and strategic management, all applied specifically to the sports context. Students learn to navigate the complexities of sports broadcasting rights, sponsorship and endorsement deals, athlete management, and venue operations. A significant emphasis is placed on sports law and governance, addressing critical issues such as contract negotiation, intellectual property, anti-doping regulations, and ethical leadership in an industry under constant public scrutiny. Modules on event management equip students with the skills to plan, finance, and execute everything from local marathons to major international tournaments.

Our London location provides an unparalleled advantage, offering proximity to world-renowned sports venues, headquarters of major sports organisations, and a vibrant calendar of sporting events. We facilitate internships with professional teams, sports marketing agencies, and event management companies, giving students a critical foothold in the industry. Our European connections through Erasmus+ also allow for specialised study in continental sports models, such as the structure of European football. Graduates from our department pursue successful careers as sports agents, marketing managers for global brands, event directors, facility managers, and financial analysts for sports franchises, fully prepared to drive the business of sport forward.